Friday, June 12, 2009
Spotted the Oreo packaging in Target this week and was waiting to catch a glimpse of the new but retro Ritz box as well. I had heard they were on the way to Target shelves for a short promotion. The wait is over for both thanks to TheDieline.com
According to their blog, the packaging was designed "by Baker Associates," and "the Retro Oreo/Ritz look was an exclusive for Target and will be treated as an in and out for the summer."
I think it's awesome that a firm called Baker Associates does packaging for things like cookies and crackers. They couldn't have planned that better. Personally I wish they'd just keep these designs permanent.