Spotted the Oreo packaging in Target this week and was waiting to catch a glimpse of the new but retro Ritz box as well. I had heard they were on the way to Target shelves for a short promotion. The wait is over for both thanks to TheDieline.com
According to their blog, the packaging was designed "by Baker Associates," and "the Retro Oreo/Ritz look was an exclusive for Target and will be treated as an in and out for the summer."
I think it's awesome that a firm called Baker Associates does packaging for things like cookies and crackers. They couldn't have planned that better. Personally I wish they'd just keep these designs permanent.
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2 comments:
WOW. I couldn't agree more: keep it permanent! Those designs are *amazing*. It's the kind of design that will be looked back upon 40 years from now and remain admired.
Design is fine, but they should have brought back the original packaging too... where's the cardboard box of oreos? Or tin with oreos? I don't really know what Oreos were packaged in, but I'm pretty darn sure it wasn't plastic.
I searched for a picture of actual old packaging for Oreos and didn't find much, but I did see that the original color of Oreo packaging was gold and it switched to blue in the 50's.
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