Sunday, August 12, 2007
CMYKregister
I have this idea to try to develop some design-related apparel. It's a bit of a long shot because I only have this one simple idea so far - buttons, which are as pedestrian an item as you can get. (They're also cheap.) As an acronym, CMYK has always interested me. I can remember when I first got into this business, making color keys for 4-color printing and having to work with the four pigments, cyan, magenta, yellow, and key (black). I could never understand why they didn't just call it black? CMYB? No good? Anyway, CMYK is the kind of jargon that is both mysterious and widely known at the same time. I have many ideas in the works for expanding from this very simple beginning, but we'll get to that later. [wink]
Labels:
art director,
CMYK,
graphic design,
identity
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2 comments:
I like it! Clever, albeit very much a niche, marketing idea.
After seeing the kinds of merchandise sold through a favorite online retailer of mine, Veer.com, I decided I wanted to start thinking about similar merch.
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